top of page

About

Natalie Chui is a London-based eCommerce editor & content specialist with expertise across lifestyle and travel. She was the Commissioning Editor for The Sun's shopping vertical and was previously the Senior Content Writer for the Express.co.uk. She specialises in creating and commissioning e-commerce driven content that drives affiliate revenue and brand growth.

Born and bred in Hong Kong, her freelance work often focuses on championing emerging creative talents and on diverse representation of womxn in all societies. Natalie's work has also appeared in Season zine, Metro.co.uk, The Femedic, gal-dem, South China Morning Post, Lampoon Magazine, WWD, CR Fashion Book and LOVE magazine.

She has also contributed copywriting for MATCHESFASHION.COM and Liberty London.

Her interest in journalism began at the age of 14, when she was a junior correspondent for the South China Morning Post's youth supplement, Young Post.

 

In 2018, she graduated from BA Fashion Journalism at Central Saint Martins College of Art and Design with Upper Second Class Honours (2:1). In June 2018, she launched Sole Nation, a print magazine about shoes which provides a platform about exciting new footwear talents. The magazine has features about footwear designers that include Helen Kirkum and sneakerheads Jess "Juice Gee" Gavigan.

 

She has interviewed a range of fashion designers, muscians and beauty experts including Whoopi Goldberg, Liam Hodges, Lauren Halo, Bill Bernstein, Rejina Pyo, Roksanda Ilincic, Nicola Bonn and Ophelia Liu.

For enquires on commissioned work please contact: natalierpchui@gmail.com

  • LinkedIn - Black Circle
  • Instagram - Black Circle
  • circle_social-email-glyph-256
  • LinkedIn - Black Circle
  • Flickr - Black Circle
  • Instagram - Black Circle
  • circle_social-email-glyph-256
bottom of page